What is Search Engine Marketing?
SEM is known by many names and can certainly seem confusing. Pay-Per-Click advertising has become one of the fastest and most reliable sources of traffic available to online businesses. In a nutshell, PPC reaches customers while they are searching online. Unlike organic search listings, which are influenced by SEO & Google’s search ranking factors, paid search allows companies to place targeted ads alongside natural listings on the search engine results page – for a price. Google AdWords is the granddaddy of them all and remains the industry standard.
How does Paid Search work?
Online marketers use AdWords to craft their message for their target audience. These ads are triggered by specific keywords and phrases, which send people to a designated landing page. Account structures vary, but AdWords campaigns are typically designed around keyword themes, which showcase products or drive specific actions on the site. Marketers bid on those keywords and only pay if their ad is clicked. Paid Search allows businesses to expand their audience with affordable, scalable and trackable advertising.
Is Pay-Per-Click right for my business?
Paid search is scary. We understand.
Advertising online doesn’t have to be dangerous or expensive.
Whether you’re curious about search engine marketing or you’re a grizzled account manager, Little Wolf Digital can help.
We take the time to get to know your business and help determine what works for you.
We can help you map out your site and your strategy before ever spending one cent on ads. We’ll help determine the audience, message & budget that will have the most impact on your business. Our industry-tested techniques can help your B2B, eCommerce, lead-generation or non-profit grow.
New Account Setup –
AdWords Account Audits –
A/B Testing –
Campaign Restructure –
Optimization & Management –
Google Shopping –
Google Grants –
Lead Generation –
Bing Ads Mirroring –
Geo-targeted Campaigns –
Seasonal Promotions –
We’re not afraid of the unknown!
Do you have an account in shambles?
Does your account spend more than it earns?
Are you wasting time and money on a mismanaged account?
Are you building an account from scratch?